Breitling launches limited edition watch targeting Arab travellers

Celebrating Arab world travellers, Breitling introduces a limited edition Navitimer 1 in green - a colour long associated with the region
Breitling launches limited edition watch targeting Arab travellers
By Jola Chudy
Sun 21 Jul 2019 01:03 PM

Turning its attentions to Arab travellers, Breitling’s Navitimer 1 Automatic embraces the symbolism of green with an edition exclusive to the region. 

Watch sales in the Middle East represent a growing sector for the Swiss industry, and recent years have seen a range of timepieces featuring symbols of the region, from desert-inspired colour combinations and metiers d’arts depictions of Arabian wildlife, to actual sand in dials and of course, editions featuring the colour green, a hue that resonates with the culture and heritage of the Middle East.

Created with the region’s horology connoisseurs in mind, the colour green is applied to one of Breitling’s core models, the Navitimer 1 Automatic. 

The timepiece boasts a 41 mm stainless steel case and three-hand dial. In vivid green, the dial is encircled with stainless steel and features Breitling’s familiar circular slide rule and beaded bidirectional bezel. The hands are coated with Super-Luminova, ensuring legibility in low-light conditions, and the date window is set at 6 o’clock. 

Presented on either a green alligator strap with pin or folding clasp, or a stainless steel Navitimer bracelet with folding clasp, the timepiece is powered by the Calibre 17 automatic movement. It boasts a power reserve of approximately 38 hours, COSC certification, and is water resistant to 30 metres.

“The new Navitimer 1 Automatic 41 is an ideal companion for Middle East travellers. With its green dial, it has a fresh, contemporary look whilst drawing inspiration from the iconic Navitimer Ref. 806 and the Reference 66, a three-handed Navitimer Breitling launched in the 1950s,” said Aed Adwan, Breitling Middle East’s Managing Director.

The Navitimer 8 collection was the first to be revamped as part of a complete brand overhaul under CEO Georges Kern, who was appointed in 2017. With its ‘#squadonamission’ hashtag and ambassadors including Brad Pitt, Charlize Theron and Adam Driver, alongside stars from the world of surfing, exploration and aviation, the brand has been redefining its identity and seeking to capture a broader and younger audience. Founded in 1884, Breitling is of the oldest independent watch brands with a long association with aviation and flight. It manufactures its own movements in-house; the Navitimer 1 represents a new take on the historic appeal of one of Breitling’s most well-known watches.

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