The initiative will open up new distribution channels for over 6,000 small and medium-sized local farmers
Majid Al Futtaim and the UAE’s Ministry of Climate Change and Environment (MOCCAE) are teaming up to boost the availability of locally grown produce available in Carrefour stores across the country, it was announced on Saturday.
In a statement, MAF said that the new programme will open up new distribution channels for over 6,000 small and medium-sized local farmers and ensure a sustainable supply of fresh fruit and vegetables.
The initiative will enable local farmers to sell their produce at competitive prices through a large network and distribution and collection centres, while also benefitting from Carrefour’s sorting and packing services.
“MOCCAE and Majid Al Futtaim share a firm dedication to advancing sustainable development, and creating efficient distribution channels for local agriculture produce is an integral part of achieving this objective,” said Dr. Thani bin Ahmed Al Zeyoudi, Minister of Climate Change and Environment.
“Carrefour’s direct purchase scheme will go a long way in providing a sufficient supply of essential food commodities in the UAE – a key priority in view of the current situation,” he added.
At the moment, approximately 16 percent of all fruits and vegetables available in Carrefour outlets in the UAE are grown locally.
Alain Bejjani, CEO of Majid Al Futtaim Holding, said that “there are significant environmental and socioeconomic benefits to reducing food miles from farm to consumer, including considerable energy reduction and cost savings for local farmers.”
“In the past two months, we have witnessed a 60 percent increase in the sale of local produce, compared to the same period last year,” he added. “Our partnership with local producers will ensure we continue to meet this demand, while creating opportunities for farmers, entrepreneurs and SMEs.”