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Wed 12 Oct 2016 02:47 PM

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5-Minute Interview

Noor Shawwa: Global President, Endeavor

5-Minute Interview

What's your greatest achievement in life?

I learned that being happy is a decision rather than an outcome. So I have made the choice to be happy and to live in a way that feeds that for me and people around me.

Your greatest achievement in business?

I’m very proud of what we have accomplished in the past three years since launching Endeavor in the UAE. We built a strong and vibrant network of amazing entrepreneurs, mentors, board members, and partners. We still have a lot more to do.

What is the single largest problem facing your industry today?

Entrepreneurship has become trendy, which results in a people talking a lot with little useful action.

What do you enjoy the most about working at your company?

I love that we have a direct positive impact on the entrepreneurs we work with. Scale-ups tend to be the most neglected entrepreneurs due to them being too established for start-up support and too small to get the support and resources that large corporations have.

What virtue do you admire most in other people?

Integrity. It’s an over-used term, but I really admire people who have the integrity to do the right thing especially when they can get away with it.

What is something most people don't know about you?

I competed in a full-contact fighting tournament when I was 18 years old.

What do you think are the most important attributes of successful people?

Focus on a purpose, perseverance, and a growth mindset.

What's one productivity tip you wish everyone else knew?

Deciding what to say no to helps me focus on what it important.

What makes you get out of bed each day?

My children have a habit of waking me up at painfully early hours to play with them. But seriously, I love what I do and feel blessed to work on something with such clear purpose.

Who do you look up to? In life or business?

My work puts me in contact with so many amazing people I admire and look up to for their success. On a personal side, my mother is a source of inspiration to me.

Quote to live your life by?

There are a lot, but I would go with a recent one I heard from a colleague:

“Be bold and mighty forces will come to your aid.” Basil King

What advice would you give your 18-year old self?

Read more, apply what you learn, and take more chances.

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