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Thu 10 Sep 2009 03:19 PM

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60% change opinion of brand after using Twitter

Social networking site has the power to change people's perceptions - survey.

The power of Twitter to change people’s perceptions of a brand has been highlighted in a recent survey into social networking sites.

More than 60 percent of people who took part in the survey said they had changed their mind about a product or brand after reading other people’s opinions, or Tweets, online.

While 70 percent of users said they had formed a positive opinion of a brand through their use of Twitter, 50 percent said they had also formed a negative opinion.

"Twitter's fast growth, coupled with the high level of activity amongst the region's users, is making a number of key regional organisations sit up and take notice,” said Carrington Malin, managing director of Spot On Public Relations, who commissioned the survey.

"It's of particular note that 61 percent of those surveyed clearly expressed that their views of a brand or company have been affected through Twitter," said Malin. "Simply the fact that Twitter is already influencing brand perceptions in the region is interesting.

“Twitter is clearly able to punch above its weight in terms of influence," she said.

The survey Middle East & North Africa Twitter Demographics & User Habits also found that 85 percent of Twitterers use the site to keep up-to-date with news, while 55 percent use it to research opinion.

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SR 11 years ago

Why would anyone care or be interested in what someone else had for breakfast or what mudane things they might be indulging in at that very moment? (this seems to be the content of most tweets going around). I think most poeple using this "tool" just have a basic lack of social skill and can't interact with the world around them directly in the old fashioned way - talking to poeple. What a overated piece of garbage this is. I hope it is a passing fad and will disappear as most fads eventually do.

TWITOFF 11 years ago

I agree with SR, Twitter is just a silly fad, if you are using it to market a tourist destination you must be pretty desperate.