By Elsa Baxter
Arabian Business survey shows most respondents will shop where parking is free.
Almost 60 percent of people do not want to pay for parking at Dubai’s shopping malls, an online survey has revealed.
Some 59 percent of people who took part in the spot poll by Arabian Business said they would change where they shopped as opposed to paying for car parking.
The results come after news that malls in Dubai may soon introduce parking fees to limit the number of Dubai Metro users leaving their cars in their car parks.
However, only 8.5 percent of people who responded to the poll said they would continue to shop at their favourite malls regardless of parking charges. Most people said they would go where it is free to park.
The poll results contradict comments made by the BurJuman mall’s managing director, who said the introduction of parking fees had increased sales for retailers.
The mall in Bur Dubai introduced car parking charges on June 2 last year to cut the number of office workers using it.
Eisa Adam said the move sparked a slight uptick in sales as housewives and other daytime shoppers had better access to parking.
According to the poll, even people who said they would still shop at malls which charged for parking, 13.4 percent said they would visit much less.
While 19.2 percent of people reserved judgement, saying it would depend on how much malls charged.
Charging for parking, if reasonable, is logical. The shoppers will still come if the mall has a good selection and correct value. It may stop the walkers and gawkers that clog the mall and provide no revenue to the shop keepers
A nominal charge redeemable on purchase of goods worth say AED 25.00 at any of the Mall's outlets seems like an acceptable idea!
I think that charging for parking is reasonable in malls such as Deira City Centre. Many people who are working at the neighbouring buildings take advantage of the free parking that the malls offer through out the day while they go to their work as usual. This causes a problem for the real shoppers to find a parking space. Shopping malls are not unreasonable and you find something like, first 3 hours is free for all and then its 20 dirhams for the 4th hour. Fair enough.
The other day I went to Burjuman and spent 90 dirhams in startbucks and then when I went to the customer service in Old burjuman, the staff REFUSED to stamp my parking card as 'free'.because I was 10 dhs short of mall's 100dhs minimum shopping requirement. If the malls choose to arrogant in this manner who is going to visit the mall... As I was in a hurry I had to pay the parking fees upon exit!!! I'm not going to burjuman again or any mall who choose to be greedy during recession...
The reason behind 60% opposing to pay is because are exactly the portion of people who do not spend a ding and congest the car parkings so that real customers often give up. The note of Burjuman's management asserting the sales went up after this decision is quite logic and easy to believe. Non shoppers from now on will have to use public transport, or else contribute to the mall's expenses because malls don't come cheap.
to those who think it is reasonable to charge parking fees in malls such as deira city centre or burjuman...imagine if you work in the neighbouring areas and don't have any possibility to park your car, either because your office is not providing you with a parking space or simply because there is none available, what do you do? wouldn't you be grateful to leave your car at the shopping centre car park? i think the suggestion of emirates mall would be kind of acceptable, the first 4 hours are free of charge, then you pay...who shops more than 4 hours?
To prevent office workers from abusing the Mall's parking area, Malls could make charges to start after the first 3 hours, where may be the 1st minute of the 4th hour will charge 10dhs and the 1st minute of the 5th hour would charge 15 or 20dhs, etc.. This way, shoppers will still enjoy free parking while office workers or others whos intention is to park their cars for extended time will be charged accordingly.
So here we are in a global recession, with consumer spending down, consumers leaving Dubai in droves - and someone comes up with the idea "I know, lets charge people to go shopping at our mall..." I will definitely stop going to Mall of the Emirates when they start charging.
My last visit to BurJuman was to visit the dentist, I showed my receipt at the reception desk and got it stamped to void parking charges.If MOE target is not the Mall customer than they should offer a similar choice - spend and redeem , a similar concept already exisiting for parking at the Carrefour Bur Dubai.
Carrefour in Bur Dubai is an interesting example, I can understand their justification for charging but, as they only give 30 minutes of free time I find I just don't go there anymore. On the last occasion I went there to buy something which, it turns out was out of stock. I wanted to spend time looking round the store to see if there was anything else I could buy but soon realised I had only a few minutes to run back to my car and drive out without incurring a charge, so I've never been back there since. They say that MOE is concerned that commuters will use the car park to access the Metro, surely the Metro has planned for this and has provided parking near the MOE station? Or am I being naive?