By Ed Attwood
Abu Dhabi Tourism Authority credits marketing push in 20 key markets.
Over 75 percent of tickets for the Abu Dhabi Grand Prix have already been sold, according to the Abu Dhabi Tourism Authority (ADTA).
The National reported that the high figure was due to a heavy marketing push in 20 key markets to generate interest in the event, and that some hotels in the UAE capital are already fully booked for the event.
“ADTA is priming trade and consumer interest through an expanded international range of roadshows in major centres and a marketing campaign taking the Visit Abu Dhabi message to race fans via television commercials, print, digital and outdoor in over 20 markets including GCC, Australia, UK, Germany, France, Italy and Japan,” Lawrence Franklin, the director of strategy and policy at the ADTA, told the newspaper.
The agency has been working with Abu Dhabi Motorsports Management and Etihad Ariways, among others, to try and drive higher returns for the local tourism industry.
Among the travel packages being launched by ADTA are those that encourage tourists to stay longer in the country.
Last year, more than 50,000 tickets were sold for the Formula One race, which was televised in 188 countries, the National said. It provides a significant marketing opportunity for the emirate, which is aiming to attract 2.3m hotel guests a year by 2012, up from 1.5m last year.
The race weekend takes place between 12-14 November.