We noticed you're blocking ads.

Keep supporting great journalism by turning off your ad blocker.

Questions about why you are seeing this? Contact us

Font Size

- Aa +

Mon 20 Sep 2010 11:28 AM

Font Size

- Aa +

75% of tickets for Abu Dhabi Grand Prix sold

Abu Dhabi Tourism Authority credits marketing push in 20 key markets.

75% of tickets for Abu Dhabi Grand Prix sold
ABU DHABI GP: The race weekend takes place between 12-14 November. (Getty Images - for illustrative purposes only)

Over 75 percent of tickets for the Abu Dhabi Grand Prix have already been sold, according to the Abu Dhabi Tourism Authority (ADTA).

The National reported that the high figure was due to a heavy marketing push in 20 key markets to generate interest in the event, and that some hotels in the UAE capital are already fully booked for the event.  

“ADTA is priming trade and consumer interest through an expanded international range of roadshows in major centres and a marketing campaign taking the Visit Abu Dhabi message to race fans via television commercials, print, digital and outdoor in over 20 markets including GCC, Australia, UK, Germany, France, Italy and Japan,” Lawrence Franklin, the director of strategy and policy at the ADTA, told the newspaper.

The agency has been working with Abu Dhabi Motorsports Management and Etihad Ariways, among others, to try and drive higher returns for the local tourism industry.

Among the travel packages being launched by ADTA are those that encourage tourists to stay longer in the country.

Last year, more than 50,000 tickets were sold for the Formula One race, which was televised in 188 countries, the National said. It provides a significant marketing opportunity for the emirate, which is aiming to attract 2.3m hotel guests a year by 2012, up from 1.5m last year.

The race weekend takes place between 12-14 November.

Arabian Business: why we're going behind a paywall

For all the latest UAE news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
Real news, real analysis and real insight have real value – especially at a time like this. Unlimited access ArabianBusiness.com can be unlocked for as little as $4.75 per month. Click here for more details.