In pictures: World's busiest airport DXB's new brand launch

The launch event was attended by Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai, Sheikh Ahmed bin Saeed Al Maktoum, chairman of Dubai Airports; Paul Griffiths, CEO of Dubai Airports in Dubai Design District.

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His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Sheikh Ahmed Bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority and Chairman and Executive of Emirates airline and Group at the launch the new brand for Dubai International Airport (DXB).

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Paul Griffiths, CEO of Dubai Airports, Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, Sheikh Ahmed Bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority and Chairman and Executive of Emirates airline and Group and Sheikh Mansour Bin Mohammed Bin Rashid Al Maktoum at the launch the new brand for Dubai International Airport (DXB).

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Paul Griffiths, CEO of Dubai Airports delivers speech at the launch the new brand for Dubai International Airport (DXB).

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Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Sheikh Ahmed Bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority and Chairman and Executive of Emirates airline and Group launch the new brand for Dubai International Airport (DXB).