Citi Developers has introduced a landmark concept to the UAE’s real estate and hospitality landscape with the launch of AMRA, the world’s first Integrative Wellness Resort. Positioned within Umm Al Quwain’s protected Blue Carbon Zone, AMRA represents a new chapter in wellness-centred living, where longevity, sustainability, community and investment potential align along the Emirate’s serene northern coastline.
The three-tower resort, comprising 820 residences, marks a significant milestone for Citi Developers. Building on the sell-out success of five residential towers, the company now expands decisively into the integrated resort and hospitality sector, extending its Neo-Luxury philosophy into a holistic and experience-led domain.
“AMRA represents our evolution from building homes to building holistic lifestyles,” says Zoraiz Malik, CEO of Citi Developers. “We are expanding into the resorts and hospitality sector and will develop AMRA Resorts as a standalone global brand.”
A new framework
At the core of AMRA is a comprehensive ecosystem structured around the Seven Pillars of Integrative Wellness, reflecting the global movement towards purposeful, health-oriented living.
- Mental & Emotional Wellness
Sea-facing residences, tranquil interiors and calming lagoon vistas support focus, clarity and inner balance.
- Physical Wellness
Residents gain access to movement and longevity zones equipped with yoga and Pilates pavilions, hydrotherapy pools, cryotherapy chambers and high-performance fitness facilities.
- Spiritual Wellness
Nature-connected architecture and designated quiet zones offer grounding, mindfulness and reflective solitude.
- Social Wellness
Rooftop beach clubs, garden lounges and vibrant dining venues centred on nutrient-rich cuisine create meaningful opportunities for community interaction.
- Intellectual Wellness
A 15,894 sq ft Business Zone provides co-working areas, creative hubs and meeting rooms, supporting productivity and remote working — a key draw for wellness-driven professionals and families alike.
- Environmental Wellness
Solar farming, seawater recycling, biophilic design and the protection of the surrounding Blue Carbon ecosystem are embedded into the resort’s sustainability blueprint.
- Occupational & Financial Wellness
AMRA redefines wellness by extending it to financial and investment well-being, creating a holistic approach rarely seen in the region. Citi Developers has equipped buyers with smart, investor-focused tools to simplify ownership and maximise returns. The Citi Developers App allows investors to track progress, manage documents, and access key insights in real time, while AMRA BnB ensures professional, hospitality-grade management of rental operations. Combined with a flexible 70/30 payment plan and an additional three-year post-handover period, AMRA emerges as one of the Gulf’s most attractive investment opportunities, seamlessly blending lifestyle, technology, and financial assurance.
“Global wellness tourism is projected to reach $1.4 trillion by 2027, and AMRA positions our investors at the heart of this movement,” notes Usman Tariq, Chief Commercial Officer at Citi Developers. “It’s not just a place to live or visit – it’s an asset that appreciates in both financial and emotional value.”
Rooted in nature and longevity
Umm Al Quwain’s Blue Carbon Zone – a vital ecosystem for natural carbon absorption and coastal preservation – forms the foundation of AMRA’s wellness-centric environment. The resort’s aesthetic reflects this natural serenity through soft colour palettes, organic materials, open terraces and uninterrupted views of the sea.
The 470,000 sq ft masterplan features rooftop beaches, wellness gardens, lagoon-facing promenades and dining concepts focused on clean, sustainable gastronomy. Together, these elements support a lifestyle grounded in harmony, health and longevity.
AMRA’s philosophy is brought to life through its first global brand campaign featuring British actors Ed Westwick and Amy Jackson, whose modern, grounded narrative aligns with the resort’s values of wellbeing, family and conscious living. The campaign, filmed across AMRA’s movement zones, spa facilities and coastal lookouts, captures a cinematic depiction of life in balance – enriched with creativity, stillness, connection and vitality.
A strategic investment
More than a resort, AMRA stands as a testament to the UAE’s growing prominence within the global wellness economy and Citi Developers’ ambition to redefine how families in the region live, rest and flourish.
Scheduled for completion in Q4 2028, AMRA offers both a sanctuary for holistic living and a high-performance investment proposition in one of the world’s fastest-growing lifestyle segments.
AMRA is positioned not merely as a destination, but as a new blueprint for balanced living – where health, community, harmony and prosperity coexist on the Arabian coastline.
Follow us on
