By Salma Awwad
A night of glitz and glamour at Dubai’s Montgomery Golf Course
The Arabian Business Lifestyle channel was officially launched in a night of glitz and glamour at The Address Montgomerie Dubai last night, in assocation with Emaar.
Kicking off the night was a special performance by Cirque Le Soir, with the crowd treated to a special show featuring snake charmers, fire swallowers, acrobats, burlesque dancers and stilt walkers.
Known for its circus atmosphere and live theatrics, it has become one of the most successful and talked-about clubs in the world.
Soon afterwards, the lights dimmed, strobes flashed and attention was diverted to the glamorous creations of Furne One and his breathtaking Couture fashion show.
One of the most successful designers on the planet, Furne One’s label “Amato” has been worn by the likes of Heidi Klum, Jennifer Lopez, Katy Perry, Shakira and Nicole Scherzinger.
The drama-filled catwalk was accentuated with the romantic backdrop of the Mongomerie’s water fountains, cobblestone bridges and vast greens.
As the models lined up for their final walk-through, it was time for the awards to commence.
Sixteen lifestyle categories were highlighted and leaders in each of their respective fields were awarded for their outstanding achievements in the Middle East.
The night marked the official launch of the Arabian Business Lifestyle channel, which has been running live and developing over the past year.
In the 12 months to March 1 this year, 13,799,171 visited ArabianBusiness.com, while more than one million people in the Middle East logged in to read the Lifestyle channel.
This dedicated section within the Arabian Business website focuses purely on lifestyle 24 hours a day, 7 days a week – providing the latest and best news on cars, gadgets, travel, style, fashion, boats, jets and art to a market that is famous for its discerning clients and luxury demand.