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Mon 1 Jan 2007 04:00 AM

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A UAE strategy for Angsana Resorts & Spas

Angsana Resorts & Spas has disclosed details of its forthcoming UAE-based day spas and revealed how it has adapted its treatments to cater to the market.

Angsana Resorts & Spas has disclosed details of its forthcoming UAE-based day spas and revealed how it has adapted its treatments to cater to the market.

The company, part of the Singapore-based Banyan Tree group, most recently opened its fourth day spa in Dubai – the Angsana Spa Emirates Hills – and has further spa openings planned in Abu Dhabi, Dubai and Fujairah from now until 2009.

The Angsana Spa Bavaria Executive Suites and Angsana Spa at Angsana Suites Dubai, will open this year, and the Angsana Spa at Angsana Resort & Spa Fujairah and Angsana Spa at Angsana Resort & Spa Abu Dhabi, will come online in 2009, following in the footsteps of existing facilities at Arabian Ranches, Dubai Marina and at The Montgomerie Golf Glub.

“The reason we are opening more than one spa in the same community is to target the different market segments within Dubai,” explained Aileen Tay, assistant vice president of group sales, Angsana Resorts & Spas.

“Angsana Spa & Health Club Dubai Marina was launched in January 2005 to cater to the busy business professionals of Dubai Internet City and Dubai Media City; Angsana Spa Arabian Ranches, which opened in September 2005, reaches out to polo players and residents; Angsana Spa (January 2006), provides soulful relaxation for tired golfers and residents; and the brand new Angsana Spa Emirates Hills will target residents of the popular expatriate neighbourhood (Emirates Hills and The Springs).”

Tay said spa menus were tailored to the needs of the spa-goers in each location.

“Due to the hectic lifestyles of our spa guests in Dubai, there is a demand for treatments of shorter duration. The treatments have also been tailored to address specific issues; facials for slimming, for example. We have also received feedback from Dubai guests for stronger massages, which they feel are lacking at other spas across Dubai.”

Signature treatments at Angsana’s Dubai spas include gender-specific ‘Angsana for Her’ and ‘Angsana for Him’ packages and the ‘Essence of Angsana’ packages combining several treatments.

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