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Fri 10 Jul 2009 12:00 AM

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Aastra holds first MENA region partner event

Enterprise communications specialist Aastra looking to build regional channel reach and portfolio

Aastra holds first MENA region partner event
Aastra aims to capitalize on growing business in the region by expanding its channel, says Hofman.

Enterprise communications specialist Aastra Technologies recently held its first ever partner and reseller event for the Middle East and North Africa region in Dubai.

The two-day event, Partner Growth 2009, brought together executives from the company and local partners to help drive further growth in the region. Aastra has announced plans to extend its portfolio and its channel reach in the region this year.

The event was attended by Hugh Scholaert, regional group president of Aastra, while Aastra’s co-CEO Tony Shen conducted a live video conference from Toronto using Aastra’s latest Virtual Presence (ViPr) technology.

The event also include the presentation of Aastra’s 2008 Best Performing Partner Award for the MENA region, which went to Kiasa Kish Ertebatat (KKE), a premium first tier partner based in Dubai.

Peter Hofman, president and managing director of Aastra MENA commented: “The Partner Growth event serves as a great opportunity for Aastra to update the channel partners about our latest Voice-over-IP, Unified Communications, Contact Centers and Mobility portfolio and further communicate the company’s strategy for a continuous growth and regional expansion.

“We used this event to launch our new ‘Dedicated Partner’ certification level as an extension to our existing channel partner program. This will enable us to add new channel partners who can optimally focus on a single product line such as Video Conferencing, Multiplexers, Contact Centers or SIP Terminals,” he added.

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