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Wed 1 Aug 2007 12:00 AM

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ABM returns to boost Apple’s regional exposure

American hardware manufacturer Apple's independent marketing company in the Middle East, Arab Business Machines (ABM) will return to GITEX Technology Week this September to showcase the manufacturer's latest fruity releases.

American hardware manufacturer Apple's independent marketing company in the Middle East, Arab Business Machines (ABM) will return to GITEX Technology Week this September to showcase the manufacturer's latest fruity releases.

While Apple has enjoyed a great revival of fortunes in recent years through products such as the iconic iPod and the MacBook, the Middle East has remained a relatively minor market for the firm compared to markets such as the US and Europe.

With the arrival of new iPod versions and hot MacBook and Mac Pro machines at GITEX Technology Week however, ABM is aiming to continue boosting Apple's position in the regional consumer electronics and IT space.

Located in the Office Technology and Supplies segment, ABM's booth will offer visitors the chance to meet the team and check out all of Apple's industry leading kit.

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