Networking vendor US Robotics will extend the range of products carried in the UAE by Almasa IT Distribution from January 1st 2006. The move comes on the back of an excellent sales performance from Almasa in 2005 for non-analogue products. Almasa had previously sold the entire US Robotics range across the region with the exception of the UAE, where it was limited to non-analogue products.
“Almasa’s performance in 2005 has been truly remarkable, and their extensive distribution network and unique market expertise has enabled US Robotics to consolidate its leadership position in the GCC,” said Sumit Kumar, regional manager, Middle East and North Africa at US Robotics.
“The decision to grant Almasa the distribution rights to our complete product range in the UAE will serve to strengthen the strategic partnership between the two companies. We will work closely with Almasa to ensure that our customers in the UAE and the wider GCC region are provided the fullest possible benefits,” he added.
Syed Parvez Ahmed, sales and marketing director at Almasa IT Distribution, added: “The decision to extend the scope of our distribution rights indicates the confidence and trust US Robotics reposes in Almasa. We have had a long and rewarding partnership with US Robotics, which has been further strengthened with this move.”
“This has been a particularly successful year for Almasa IT Distribution and our alliance with US Robotics has contributed immensely towards our growth, helping us cement our position as a leading broadband distributor,” he added.
US Robotics has taken significant steps to increase its channel penetration in 2005 and has also worked hard to increase its communication with the second tier reseller community. The vendor also recently extended its Wireless MAXg product family with the addition of the Wireless MAXg Ethernet Bridge and Wireless MAXg Range Extender.
Almasa IT Distribution has continued to grow at a rapid rate during 2005. The company boosted sales 61% in 2004 to US$332m and predicted earlier this year that 2005 revenues would hit US$450m.
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