Regional distribution outfit eSys has reported full year Middle East and Africa (MEA) sales of US$143m — up 46% on the previous year’s figure. The fast growing distributor, which diversified its portfolio in 2005, is targeting sales of US$180m in MEA in 2006.
Pavan Gupta, general manager at eSys, said: “2005 was a very successful year for us, not only in terms of new partnerships and sales revenues, which exceeded our expectations, but also with regard to the recognition received for our products in the industry. Last year, we won the Enterprise 50 Award, one of the most prestigious business awards in Asia.”
“With the PC penetration in the region set to grow steadily in the coming months and the continuing industry trend on mobility, we are looking forward to further consolidate our market position with our range of IT components and PCs. Further, with the Middle East markets still being price sensitive, eSys has an added advantage here with our low cost multimedia computers,” added Gupta.
eSys also has a manufacturing facility at Jebel Ali with a production capacity of 30,000 units per month offering contract assembly service to buyers ordering a minimum quantity of 1,000 PCs. Besides producing eSys PCs, the facility is also used for the production of white box PCs that are either Linux-based or Windows-based.
“The GCC region has attracted large investments in areas of infrastructure, industry, tourism and real estate, which in turn has led to a spin-off growth in corporate activities and small and medium businesses. These businesses are increasingly adopting IT solutions to enhance efficiency and profitability in their operations,” continued Gupta.
“Moreover, local governments are pushing e-government initiatives and digitisation which in due course of time will make people IT-savvy. All these factors together will boost the demand for competitively priced, high quality PCs and components,” he concluded.
With full year 2005 sales of US$143m in the Middle East and Africa, eSys is clearly a contender for this year’s Channel Middle East Power List, profiling some of the largest distributors in the region. Look out for the full distributor rundown in March’s magazine.
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