Royal Philips Electronics has unveiled its new ‘Connected Planet’ strategy; a vision of a world in which, anyone, wherever they may be, can access any information, entertainment, or services that they want. Under this banner the company has unveiled a new range of wireless products and services, which it believes will help transform people’s lives by delivering easy access to content.
“Our Connected Planet strategy is really about liberating people from the existing constraints of technology, so that they can explore and create a richer world that until recently they have had to accept.” said Louis Hakim, CEO, Philips Middle East. “We are committed to offering consumers products that are compliant to our brand promise ‘Sense and Simplicity’ especially at a time when technological solutions are becoming very complex”.
Philips’ new ‘Streamium’ family is designed to help users store music, photo or video files on a PC, and then enjoy this content anywhere in the home using the Streamium Home Entertainment System or the Streamium MultiMedia Links.
Philips reckons this approach effectively gives the user the best of both worlds, namely the storage and downloading capabilities of an internet-connected PC with the excellent sound and picture reproduction of audio and display products.
The firm has also unveiled its ‘iPronto’ product, with which a home owner can control every entertainment option via a single dashboard. With this kit, users can also use a few buttons and touch-screen interfaces to control everything from lighting to air conditioning.
From a digital content viewpoint, Philips is working together with major broadband providers in Europe to implement its vision for a ‘connected planet’. It has to date formed six separate co-operation alliances with BT, T-Com, KPN, Belgacom, Telecom Italia and Telefonica to promote and develop broadband-connected home entertainment. No details are currently available however of any tie-ups relating specifically to the Middle East.
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