Sharjah-based Bee’ah, the sustainability-focused corporation, has adopted the structure of an investment holding company and assumed a new visual identity, transforming into Beeah Group.
As Beeah Group, the organisation is unifying its businesses across industries and countries, including operations in the UAE, Saudi Arabia, Egypt and global joint ventures.
Since its founding over a decade ago, Beeah has been driven by national, regional and global sustainability agendas. The company’s first core business was in the waste management industry, from which in then diversified into new industries such as clean energy, environmental consulting, technology, and green mobility.
When it comes to sustainability, Beeah has realised several milestones with its waste management businesses, including achieving a 76 percent waste diversion rate in Sharjah alone, the highest in the Middle East.
Beeah will soon be launching its first clean energy project, the Sharjah Waste to Energy plant, which will achieve the target of 100 percent waste diversion for the emirate and make it the first zero-waste city in the Middle East. The plant is an initiative of the Emirates Waste to Energy company, Beeah’s joint venture with Masdar.
Beeah is set to move into its new headquarters which is designed by Zaha Hadid Architects and integrated with artificial intelligence. As the office of the future, the building is a manifestation of Beeah’s guiding strategy of sustainability and digitalisation, powered by renewable energy and operating at LEED Platinum standards for energy efficiency using digital twin technology.
“This new structure and identity highlights our journey as an organisation over the past decade, while ushering in the next future-ready chapter. We have now evolved from a business with operations across future-critical industries, into a holding group of businesses that are shaping the future of these industries in the Middle East and beyond,” said Salim bin Mohamed Al Owais, chairman of the board of directors at Beeah Group.
“Thanks to the foresight and support of His Highness Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, we proactively tackled the challenge of waste management in Sharjah, the UAE and the wider region. His Highness’ vision continues to drive our growing businesses and ventures in industries that are critical for a sustainable future,” he continued.
Beeah Group is now the parent company for several key businesses including: Beeah Tandeef for waste collection and city cleaning, Beeah Recycling for waste processing and material recovery, Beeah Energy for clean and renewable energy, Beeah Environment Services for consulting, research and innovation, Beeah Digital for future technologies and digital ventures, and Beeah Transport for green mobility and autonomous transportation.
“With the new holding structure and identity, our businesses will deliver further value to our clients with solutions that are smart, scalable and resolve sustainability challenges in a more holistic way,” said Khaled Al Huraimel, group CEO of Beeah Group.
“By specifying each of our industries of operation, we are giving our businesses the room they need to grow within their industries and areas of operation. At the same time, these verticals and businesses also benefit from the collective experience of Beeah Group. Our organisation will continue to forge partnerships and invest in ventures that contribute to our overall purpose, to pioneer a sustainable quality of life,” he added. As Beeah Group, the company plans to further diversify its portfolio and launch landmark projects and ventures in the UAE, across the region and worldwide.
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