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Sat 18 Apr 2015 09:41 AM

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Abu Dhabi developer Bloom appoints new CEO

Former Arabtec and Emaar senior executive Sameh Muhtadi named at helm of Bloom Holding

Abu Dhabi developer Bloom appoints new CEO
Bloom Gardens, one of the companys developments.

Bloom Holding, the property and lifestyle development arm of Abu Dhabi's National Holding, has announced the appointment of Sameh Muhtadi as its new CEO.

Muhtadi will oversee Bloom Holding's delivery of several important projects, while steering the company's efforts to enter several new market segments, a statement said.

Muhtadi has previously held leadership positions at Arabtec Construction, Emaar Properties-Misr and Orascom-Contrack.

Jawaan Al Khaili, chairman, National Holding, said: "We are honoured to have Sameh Muhtadi on board at Bloom Holding. His excellent leadership skills, credentials and prior accomplishments will help Bloom strengthen its leading position in the real estate market and further expand our investment portfolio."

Muhtadi added: "I am excited to be part of this progressive organisation, and look forward to helping Bloom sustain and step-up growth in core business sectors including education, hospitality, healthcare, leisure and retail."

Bloom is currently engaged in building a portfolio of projects in key regional markets in the Middle East, Africa, the United States and other markets.

It owns Brighton College Abu Dhabi and Brighton College Al Ain as joint ventures between Brighton College, the top co-educational school in the UK, and Bloom.

In the retail sector, Bloom Properties owns a chain of retail outlets across its projects and shopping centre in Al Ain while its hospitality portfolio currently boasts over 1,000 rooms.

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