By Andy Sambidge
Tourism chiefs plan biggest ever roadshow to India next week to grow number of visitors
More than 2.2 million hotel guests have checked into Abu Dhabi’s 148 hotels and hotel apartments in the first 10 months of this year – a 16 percent growth on last year’s record performance.
Figures just released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) also showed that occupancy rates for the 10 months rose nine percent to 69 percent.
Total revenues jumped 19 percent to almost AED4.3bn ($1.17bn), with food and beverage accounted for close to AED1.7bn.
October proved to be a monthly record chalking up 288,268 guest arrivals – a jump of 29 percent on the same month last year, according to the figures.
“The best news yet is that the average room rate went up by 7 percent to AED507, which still represents terrific value given the high standard of accommodation and service offered in the destination,” said Mubarak Al Muhairi, director general, TCA Abu Dhabi.
“The uplift is even better when judged in context of the fact that we have 12 more hotels and an additional 2,187 rooms available than at this time last year.
“October benefitted from the Eid break and from a series of major events staged throughout the emirate. We can look forward with quiet optimism to a year-end of similar, if not better performance given that November had a number of event highlights, not least the Abu Dhabi Grand Prix, and December should benefit from the traditional National Day and seasonal breaks and increased overseas product packaging.
"We have positive sentiment for end-of-year results given that we are within comfortable reach of our 2.5 million guest target.”
He added that Abu Dhabi will roll out its biggest road show delegation to India with 25 stakeholders next week with event planned in New Delhi, Mumbai, Bangalore and, for the first time, Ahmedabad.
According to the latest figures, India remains the emirate’s largest source market with 140,786 Indians checking into the emirate – a 26 percent rise compared to January-October 2012.
The UK is the second largest overseas source market with some 130,038 Britons staying in the emirate, a year-on-year increase of 15 percent, with Germany third.
“We have more expectations from the German market given the fact that Etihad will, from February, increase its daily service from Munich to Abu Dhabi to a double-daily frequency,” added Al Muhairi.