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Wed 18 Feb 2015 04:30 PM

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Abu Dhabi launches new tourism office in South Africa

Opening of 11th overseas office comes as South African Airways prepares to start daily flights to UAE capital

Abu Dhabi launches new tourism office in South Africa
(Getty Images)

Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) has announced the appointment of specialist South African travel representation agency Development Promotions to represent the UAE capital in South Africa.

The addition of the South African office, which brings to 11 the number of overseas offices marketing destination Abu Dhabi worldwide, comes as South African Airways announces daily flights between Johannesburg and Abu Dhabi from March, adding additional air capacity to the daily frequency already operated by Etihad Airlines.

Development Promotions will work to position Abu Dhabi as a preferred destination among the travel trade, consumer and media focusing on the leisure, business and MICE segments.

Development Promotions will launch a dedicated Johannesburg office headed by former Cruises International commercial manager Tracey Krog, who will be assisted from a public relations and communications perspective by Cape Town-based Big Ambitions director Natalia Rosa.

A sales executive will also be appointed to liaise closely with the travel industry and MICE trade.

TCA Abu Dhabi South Africa will promote Abu Dhabi through training sessions and joint marketing partnerships with key travel agents, tour operators, PCOs and incentive houses, as well as host a range of familiarisation tours for both media and trade.

“It is in direct response to this opportunity presented by an increase in airlift from the region and increased demand that TCA Abu Dhabi has launched this outbound tourism promotional drive from Africa,” says Sultan Al Dhaheri, TCA Abu Dhabi’s acting executive director tourism.

“We are excited about the opportunity to market such a diverse and dynamic destination in the South African market,” added Development Promotions MD Jackie Adami.

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