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Sat 21 Mar 2015 10:24 AM

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Abu Dhabi's $1bn Reem Mall hires senior development advisor

Man behind the first European shopping centre with a snow park is appointed to lead Abu Dhabi mega mall project

Abu Dhabi's $1bn Reem Mall hires senior development advisor

The man behind the first European shopping centre with a snow park has been appointed as senior development advisor to Abu Dhabi's new $1 billion Reem Mall.

Cecil Huey will be responsible for key aspects of development and delivery of the mega mall project, which is set to become one of the UAE's largest.

Before joining Reem Mall, Huey has been involved in the some of the most iconic shopping centre developments in the Middle East, US and in Europe, including Madrid Xanadú, the first European shopping centre with a snow park.

Most recently, he served as senior director, development for the shopping centre division of Majid Al Futtaim Properties in Dubai, with responsibility for the development of regional retail centres in Lebanon and Saudi Arabia.

Huey said: "The Reem Mall will be a truly unique and much needed addition to Reem Island and the wider Abu Dhabi communities and I'm excited to be involved with such an ambitious project."

Once completed, Reem Mall will have around 450 stores, including 85 restaurants, and a range of entertainment features across three floors.

Reem Mall, developed by the National Real Estate Company (NREC), in partnership with United Projects for Aviation Services Company (UPAC), is a 2 million sq ft retail, leisure, dining and entertainment destination, located on Reem Island, the new master-developed residential and commercial zone adjacent to Abu Dhabi, which will eventually be home to more than 200,000 people.

Shane Eldstrom, NREC's vice president - development, said: "We are delighted to have Cecil on board and he brings essential experience to the project. Cecil has been involved in major projects in the Middle East and is a fantastic addition to our team. His focus will be on the timely development and progress of the mall."

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