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Thu 1 Dec 2016 09:28 AM

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Abu Dhabi's $1bn Reem Mall inks deal to sign up top brands

Agreement signed with Dubai Holding Group for brands such as Zara, Flamant, Promod, Stradivarius

Abu Dhabi's $1bn Reem Mall inks deal to sign up top brands

Reem Mall, the $1 billion Abu Dhabi mall due to open in 2018, has signed terms of agreement with Dubai Holding Group to bring in a range of top retail brands.

Dubai Holding Group represents international fashion and lifestyle brands in the region such as Zara, Zara Home, Flamant, Promod, Stradivarius, Women’s Secret, Gerard Darel, Sfera and Delvaux. 

Shane Eldstrom, chief operating officer for Reem Mall said: “We are very pleased to announce this new partnership with Dubai Holding Group, and the exciting new brands joining our retail offering.

"Today’s announcement is yet another milestone for the project which bears testament to the ambitions of Reem Mall. Our leasing programme is well underway, with a number of leading retailers and global dining and lifestyle brands poised to become a part of Reem Mall’s prime shopping, gastronomic and entertainment portfolio.”

Ali Bin Saeed Al Shamsi, chairman of Dubai Holding Group, added: “Reem Mall’s vision to create a stylish, bustling and best in class shopping and lifestyle centre for the region has inspired us to bring our portfolio of international brands to this outstanding development.”

Reem Mall, developed by NREC and UPAC, is a 2.9 million sq ft retail, leisure, dining and entertainment destination, located on Abu Dhabi’s Reem Island.

Construction on Reem Mall commenced at the end of 2015, at the entrance of the new master-developed residential and commercial zone on the eastern side of Abu Dhabi’s mainland.

It will feature 450 stores including 85 food and beverage outlets and a wide range of edutainment and entertainment anchors. Reem Mall will also house the world’s largest indoor snow-play park.

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