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Mon 4 Jul 2011 05:37 PM

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Abu Dhabi's 2011 hotel revenues up 6% at $513m

UK maintains position as top visitor source as 62,022 Brits arrive in first five months of the year

Abu Dhabi's 2011 hotel revenues up 6% at $513m
Abu Dhabi

Abu Dhabi's hotel industry generated $513m in revenues in the first five months of the year, up six percent on the same period in 2010, it was announced on Monday.

Hotels and hotel apartments in the UAE capital saw increases in guest numbers, guest nights, occupancy, revenue and length-of-stay, according to the latest figures released by Abu Dhabi Tourism Authority (ADTA).

Hotel guest numbers climbed 10 percent from January to end-May compared to the same period last year rising to 866,501.

Guest nights climbed 26 percent to 2,61m while occupancy increased 10 percent to 71 percent and the average length-of-stay expanded by 15 percent to just over three nights.

"Increased destination competitiveness with average room rates falling 15 percent year-on-year for high quality product has contributed to our appeal," said Lawrence Franklin, strategy & policy director, ADTA.

"Hotel stays in Abu Dhabi are now more affordable than other established upscale destinations including Dubai, Paris, Sydney, New York, Rome and Tokyo." he added.

Abu Dhabi's year-to-date hotel occupancy and revpar performance is also stronger than many global cities including Beijing, Berlin, Buenos Airies, Los Angeles, Madrid and Tokyo, he claimed.

Despite a fall off in average room rates, hotel room revenues increased by five percent, with food and beverage contributing 10 percent more than in the first five months of 2010.

International markets performed well with the UK maintaining pole position as Abu Dhabi's key guest source.

From January-May, some 62,022 British nationals stayed in the emirate's hotels, a 17 percent increase on the first five months of 2010.

Other double-digit growth came from India, Germany, Saudi Arabia, France, Italy, and Kuwait, ADTA's statistics showed.

Franklin said: "The recent launch of our on-the-ground presence in the USA should soon produce results with plans to work with two of the main American travel distribution arms."

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