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Wed 24 Mar 2010 03:13 PM

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Abu Dhabi scores set-top box deal for Premier League

Abu Dhabi Media Company chooses set-top boxes for English Prem coverage.

Abu Dhabi scores set-top box deal for Premier League
ALL ACTION: ADMC acquired the exclusive regional rights to the EPL for three consecutive seasons beginning in August.

Abu Dhabi Media Company has signed a deal with Korean tech firm Humax, to build and supply high definition set-top boxes (STB) for screening English Premier League (EPL) games across the Middle East and North Africa.

Last year ADMC acquired the exclusive regional rights to the EPL for three consecutive seasons beginning in August. It has already confirmed that several subscription platforms will be available to football fans, including a high-definition set-top box, IPTV, and streaming via broadband internet.

“We are committed to offering our audiences a high-quality viewing experience via the platform of their choice,” said Karim Sarkis, executive director of Broadcast at ADMC.

“We believed it was necessary to seek an established provider, capable of assisting our market entry in the subscription platform via HD STB, not only in its capacity as a manufacturer and supplier, but also as ADMC's strategic partner,” he added.

ADMC said Humax’s set-top box was selected as the preferred solution based on the advanced integration of software, hardware and technical support availability.

The STB is capable of viewing both high-definition and standard-definition channels, and is equipped with two smart card slots, for viewers’ convenience. It also has a secure chipset embedded for advanced protection against piracy attempts.

The high-definition set-top boxes will be marketed across the Middle East and North Africa ahead of the season start. More details on availability and pricing will be made known in due course, ADMC said.

Arabian Business: why we're going behind a paywall

Michel 10 years ago

I am a du customer with their decoder. How will this work?

Lakerfox 10 years ago

Du will carry the EPL channels through its IPTV service which is probably what you have.

JJ 10 years ago

I cant have another box sitting on my tv trolley. Can someone please ask them if it will be available on evision?

Its available in English 10 years ago

Hi, the above story is for DTH (Direct to home, satellite) users as for Fiber optic and IPTV (DU,EVISION, Q-TEL, etc...) they will have the channels through their SERVICE PROVIDER just like Al jazeera and all other PAY TV channels currently distributed exactly. and that is the most convenient method these days as it can be available in HD and many of these providers already have PVR (personal video recording) functionality available. not to worry guys, ADMC know what they're doing and if you have lived in this region for a while then you would know of their success story with the italian football league and the outstanding coverage it had. i think it's safe being optimistic at this point.

Mr Hobnob 10 years ago

That's all very well and good, ADMC, but which encryption will you be using? And can subs purchase a card only? Of course, cable/fibre networks like e-Vision will add ADMC Prem - please can we stop calling it the horrid EPL acronym? - channels probably as additional top up package, but it doesn't help much for DTH (sat dish) subs. The chances of Humax building and shipping enough boxes in time, and then for those to go through the distribution and installation network, especially in remote areas in Saudi, are, well..... remote.

Michel 10 years ago

Excellent news, thanks! This is exactly what I was hoping for as a du cabled customer.

fahd 9 years ago

when will this be available with Q-Tel Moziac tv ..... no one seems to be addressing this question ............