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Sat 21 Mar 2015 10:25 AM

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Abu Dhabi tourism chiefs embark on new European push

Delegation set to visit Milan, Munich, Paris and London next week in bid for more inbound tourists

Abu Dhabi tourism chiefs embark on new European push

Abu Dhabi’s tourism industry is embarking on a four city roadshow in Europe next week as it looks to build on increasing inbound tourism from the continent.

Led by Abu Dhabi Tourism and Culture Authority, a six strong delegation of the emirate’s tourism stakeholders will join the roadshow from March 23-26, starting in Milan, Italy, before heading to Munich, then Paris and finishing in London.

Joining the delegation will be representatives from Etihad Airways, Jumeirah Etihad Towers, Al Burj Travel, Fairmont Bab Al Bahr, Farah Leisure and Hilton Abu Dhabi.

Product managers, reservation staff, travel agents, media partners, MICE representatives and industry partners will be invited to the roadshow for presentations highlighting Abu Dhabi’s tourism credentials.

The UK was the second largest overseas market for hotel guests in Abu Dhabi in 2014, behind India, with 203,788 Britons checking into the emirate’s hotels and apartments - a 25 percent increase on the previous year.

Germany remained the third largest overseas market with 138,604 hotel guests, delivering more than 630,000 guest nights, up 8 percent on the previous year.

France produced the 15th most guest arrivals with 57,923 – an increase of 19 percent on 2013 while Italy came in one place below with 55,619 guest arrivals – again a 19 percent increase year-on-year.

"Europe is a hugely important market for us and these four countries alone made up more than 455,000 guest arrivals in 2014 out of a total of 3.4 million. The UK, France, Italy and Germany all showed double digit growth last year with the number of guest arrivals into Abu Dhabi compared to the preceding 12 months," said Mubarak Al Nuaimi, director promotions and overseas offices, TCA Abu Dhabi.

"We are confident of building on this success by working with our trade and travel partners in these respective European countries and facilitating more inbound traffic by displaying our diverse range of attractions across the emirate."

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