By Tamara Pupic
The StartUp Academy focused on legalities of employment as well as employee engagement.
The Arabian Business StartUp Academy drew entrepreneurs and start-up owners together to learn about employment law and how to engage your workforce.
Held in partnership with Mashreq, the event took place at The Address Downtown Dubai hotel, with founder of HPL Yamalova & Plewka JLT, Ludmila Yamalova, and founder of EngageME, Brett Smyth, taking the stage.
Giving the attendees a raft of information and practical advice, the two speakers spoke candidly about their topics, and went further on the sidelines of the breakfast workshop by expressing their excitement over employment trends.
Yamalova said: “The trend is that companies are letting go a lot of their highly paid employees who have been with the company for five plus years. There’s definitely that trend so the salaries are going down.
“Equally so there’s another trend that I’m very excited about which is that the talent pool is a lot more competent and a lot more locally experienced. So there’s a lot more quality to choose from.
“That’s really a function of the fact that Dubai is now a more mature market, and is seen much more as a real city, a real society.”
Smyth, whose presentation was illustrated by EngageME’s creative manager Bug Fawcett, added: “I think that in this region a lot of people want to do the right thing but they don’t know what they don’t know.
“The change takes forever and none of this happens overnight. Often we find that employees are not considered in the corporate decision making process. Instead they are just told what is going to happen afterwards.
“If you want to build a stable economy, with companies that survive over the long term, then you need employees who are going to stay and help you do this.
“Dubai is a pioneering business hub in the region – the creativity and engagement that you find here is taking root and spreading to other countries.”
The next StartUp Academy is due to take place on Monday, 20 October, with a session about market research and how it can help you understand your customers.