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Wed 8 Jun 2005 04:00 AM

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Accor promotes fair trade

Accor has made a commitment to promote its sustainable development policy in the Middle East. One of the first steps taken was to introduce Fair Trade coffee in all the outlets of the Novotel and Ibis World Trade Centre — Dubai hotels.

Accor has made a commitment to promote its sustainable development policy in the Middle East. One of the first steps taken was to introduce Fair Trade coffee in all the outlets of the Novotel and Ibis World Trade Centre — Dubai hotels.

Accor chose Malongo coffee as it carries the Max Havelaar stamp of approval, a label that guarantees that coffee producers receive a good price for their crops, which in turn helps improve their living standards and working conditions.

In keeping with common guidelines and backed by the Accor sustainable development policies, each region determines which actions are most relevant in view of opportunities and local issues. For the Middle East region, coffee was seen as an apt way to begin raising awareness of Accor’s sustainable development practices.

Accor Middle East is gradually introducing sustainable development practices, such as providing environmental awareness training for employees and introducing elements of the sustainable development purchasing charter, the ‘Accor environment charter and fair labour practices’, at its properties across the region.

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