By Rahul Odedra
Management agreements with Alesayi Group for properties in Jeddah, under the Novotel, Ibis and Adagio brands
Accor Hotel Services Middle East is to open three more hotels in Jeddah, Saudi Arabia by the end of 2018, under the Novotel, Ibis and Adagio brands.
The operator has signed management agreements with Alesayi Group for the three properties, which will be part of a wider office, retail and hospitality project.
It will comprise a Novotel containing 275 rooms, an ibis with 250 keys and an Adagio consisting of 150 apartments.
“We are pleased to further strengthen our relationship with Alesayi to develop this prime project. With its distinctive and iconic design, we believe it will become a new landmark in the city, offering a unique, multi-segment scheme, comprising a midscale hotel, economy hotel and serviced apartments,” said Accor Hotel Services Middle East COO Christophe Landais.
“These signatures will also mark a key milestone for us as they have brought us to our committed target of 100 hotels in the Middle East and we are extremely proud of this achievement.”
The project on the strategic artery of Al Andalus Road, which is the main access and egress road to Makkah. It will also be close the Corniche and leisure areas of the city, as well as the world's tallest flag, which is currently under construction.
At present, the project in in the planning and design stage and the deal builds on an existing partnership between Accor and Alesayi, under which they are committed to developing a minimum of 10 Ibis hotels by 2018.
Alesayi Group president and CEO Sheikh Mohammed Omar Alesayi said: “We are delighted to capitalise on our excellent relationship with Accor and their experience in managing multi-branded projects to bring a truly integrated project to the city of Jeddah.
“Our ambition with this project is to set new benchmark for economy and midscale hotels in Jeddah.”