By Stuart Wilson
Hardware vendor Acer hopes to strengthen its Saudi Arabian corporate channel reach with the appointment of Aptec SA as a value-added distributor (VAD) in the Kingdom.
Aptec will take on the role of value-added distributor (VAD) for Acer in Saudi Arabia, paying special attention to building channels focused on the massive corporate IT market that exists in the Kingdom. Under the terms of the deal, Aptec will manage the distribution of Acer’s corporate IT products to resellers in the country. The product line-up will include Acer’s commercial desktops, servers, notebooks and monitors.
“Holding the position as the country’s leading VAD specialist, we have witnessed first-hand the overall rise in demand for hardware from the corporate sector over the past few years,” said Thierry Chamayou, general manager, Aptec SA. “In particular, since Aptec SA entered the deal with Acer, we have noticed a strong pull in the market for the company’s extensive and innovative range of products. With a reputation for reliability, our aim is to support Acer with the strong relationships we enjoy with resellers.”
“Our overall strategy for increasing our market share in Saudi Arabia includes being committed to the channel, offering technologically advanced products, placing special attention on customer needs, and supporting a reliable and effective distributor,” said Krishna Murthy, general manager, Acer Middle East. “Aptec SA provides us with geographical reach across the market, strong reseller relationships, and customer service expertise required to ensure our products become the most popular in the Saudi market.”
Aptec plans to help Acer build its Saudi presence through aggressive pricing strategies, promotions and marketing activities. Aptec will also offer e-commerce functionality to resellers as well as online order tracking and accounts receivable information. The Saudi market represents a massive piece of the overall Middle East IT market. Acer’s appointment of Aptec as a VAD in the Kingdom highlights its desire to expand its footprint to cover both the consumer and the corporate sectors.