By Matthew Southwell
StorIT Distribution has entering into a marketing alliance with Acer to distribute the vendor’s network and storage server technology across the Middle East.
StorIT Distribution has entering into a marketing alliance with Acer to distribute the vendor’s network and storage server technology across the Middle East. The reseller will have a dedicated team selling the Acer server product line across the region, while the two companies will partner on shared marketing campaigns and co-operate to educate the re-seller network about the financial and business benefits of using Acer servers. “Acer has long been at the forefront of providing technologically advanced and cost effective solutions for customers in the Middle East, and our strategy of partnering with companies that are leaders in their sectors has helped us maintain that position,” says Krishna Murthy, general manager of Acer Computer. “StorIT’s unparalleled knowledge of the storage industry, combined with Acer’s pioneering server technology, makes the ideal recipe for success,” he adds. According to Suren Vedantham, managing director of StorIT Distribution, the reseller has plans to become a full service provider in 2003, so that it serves the customer at the point of sale and provides ongoing services and repairs. Aligning with Acer increases the range and depth of products and services it can offer customers. “To support our plans for growth, we require a partner with an excellent reputation and a world class product range, and we’ve found that with this marketing alliance,” he says “We feel extremely confident working with a company that has a clear roadmap for the future and are very impressed with Acer’s ongoing support for our efforts.”