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Mon 1 Jan 2007 12:00 AM

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Acer unveils three-pronged business strategy

Acer is embarking on a new strategy by adopting a three-pronged approach for the worldwide markets it serves, including the Middle East.

Acer is embarking on a new strategy by adopting a three-pronged approach for the worldwide markets it serves, including the Middle East. Beginning this year, Acer plans to focus on three key areas - mobility, enterprise and convergence - which it claims will appeal to customers as the PC world evolves. The move comes seven years after Acer modified its operations to focus on ‘customer-centric solutions’.

Krishna Murthy, general manager at Acer Middle East, says: “Acer’s pursuit of innovation and attention to changes in client needs has brought us to where we are today, and it continues to define the solutions customers will look for in the future.”

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