By Vijaya George
New partnership agreement gives Activision exclusive rights to to publish games based on three of DreamWorks’ upcoming computer-animated feature films.
Activision, Inc. has signed a partnership agreement with DreamWorks SKG. According to the deal, Activision will have the exclusive rights to publish games based on DreamWorks’ upcoming computer-animated feature films, Sharkslayer, Madagascar, and Over the Hedge. The game developer has acquired the rights to develop and publish games for the console, hand-held and PC platforms. The announcement follows Activision’s agreement with TDK Mediactive to co- develop and co-publish games based on DreamWorks’ upcoming theatrical sequel to “Shrek.” Shark slayer is scheduled for release in theatres next year. Madagascar, a comedic adventure directed by Eric Darnell (“Antz”), studies four civilised Central Park Zoo animals, who have spent their entire lives in captivity. Over the Hedge centres on a mischievous con-artist raccoon and a timid turtle.“Each of the three movie projects provides an ideal platform for the creation of exceptional video game franchises. This agreement represents a significant extension of our strategy to develop games based on the highest quality intellectual properties and brands,” commented Ron Doornink, president of Activision, Inc. Activision will work with the production teams at DreamWorks to deliver interactive entertainment experiences that remain true to the films. “We are excited about forming a strategic relationship with such an innovative market leader in interactive entertainment,” stated Jeffrey Katzenberg, co-founder of DreamWorks SKG.