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Sun 14 Feb 2010 03:06 PM

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ADMC 'in final stages' of setting live EPL prices

Abu Dhabi firm confirms broadcast plans for English Premier League action.

ADMC 'in final stages' of setting live EPL prices

Abu Dhabi Media Company (ADMC) said on Sunday it was in the final stages of setting prices for its live coverage of the English Premier League which will kick off from mid-August.

The company said customers will be able to access the football action via the Al Riyadiya channels through a high-definition set-top box, via IPTV (Internet Protocol Television), or by streaming via broadband internet.

ADMC said it was "in final stages" of confirming subscription pricing options for each of the distribution platforms "to ensure the EPL is accessible to as many viewers and football fans in the region as possible".

The pricing for the distribution options will be announced before the start of new season, it added.

ADMC is also in the process of signing distribution agreements with cable operators, as well as confirming details with major retailers regarding set-top box distribution.

Ed Borgerding, CEO of ADMC, said: "Our ambitious plans to offer a world-class sports experience via new and cutting-edge delivery platforms reflect the investment that ADMC is making in premium content and the distribution platforms that will deliver it to the end consumer.”

Karim Sarkis, executive director of broadcast at ADMC added: "The English Premier League is the most watched football league in the world and we are proud to bring it to our audiences. Our multi-platform offering is a response to the shifting needs and viewing patterns of our consumers.”

The EPL 2010/2011 season kicks off in mid-August 2010. ADMC announced in July 2009 that it had acquired the exclusive regional rights for three years.

Michael Tamsik 9 years ago

If you're going to offer world class entertainment on new platforms such as IPT and Streaming, ensure that everyone has the equipment. I think ADMC are being unrealistic. Whilst alot of people would like to try these new platforms, we're in the middle of a recession. People are not going to be happy to shell out not only for the football package, but a new box, stronger connection on top of the price they're paying for existing cable packages. The worst enemy here is ofcourse etisalat, who will no doubt use this opportunity to sell their extortionate packages for a connection that is not worthy of a 3rd world country, on top of having restrictions. It's useless to complain really, do as you please ADMC.

razor 9 years ago

do we know what the plans are for the programming around the games. Will we be getting both english and arabic studio shows. Assuming we will be paying more for the new HD boxes etc can we expect to have a better product.

SEB 9 years ago

I have just sbscribed to E-Vision and they provided me a used reciever that looks like a VHS player and it was connected through the olld cable line. When I asked the technician why can't it be connect to the new Fiber Optic hardware which Etisalat installed in my apartment 8 months ago, they told me the system is not ready. But, I told them they are already advertising & promoting E-life as the new generation entertainment. Their reply to this is more interesting. "They only advertise but, technology is not ready yet". What more can I say? Good luck to all EPL fans. Be prepared to miss out watching 2010-11 season of EPL.

Abdalla 9 years ago

Messers; ADMC is talking now about capling system to the viewers, what about countries do n't have this services, is ADMC going to make any partnership agreements with OSN ot ElJazeera Sport, it is much easier to have one smart card and view Calcio, La liga and EP, and what your range of Exclusivity (middle ease and North Africe) or just the gulf Area... Appreciate your concern Cheers, Abdalla