By Aaron Greenwood
Training services provider ties with regional distributor.
Dubai-based pro audio and broadcast equipment supplier Pro Technology has forged a deal with technical education services provider Applied Digital Media Services (ADMS) to offer certified digital media courses in countries across the Middle East and Africa.
The partnership will see Pro Technology supply ADMS with a range of products from its vendor partners, which include Apple, for the benefit of specialised education training services.
"The UAE in particular has seen a surge in the demand for qualified professionals in audio, video, graphic design and editing, as the economy continues to grow and businesses meet their requirements," said Emad Shawqi, general manager of Pro Technology.
"[This deal will ensure] budding professionals will benefit from the latest tools and an extensive course offering that will arm them with skills that are up to international standards."
ADMS is a certified training provider for Avid, Apple and Digidesign. Students who undertake specialised training courses receive their certificates directly from the manufacturers. The company is also affiliated with well-known digital media training institutions such as US-based Future Media Concepts.
"Our large pool of experienced and certified instructors, equipped with state-of-the-art facilities, ensure the best one-to-one instruction," claimed ADMS president Mohamed Khashrow.
"Our regional clients mainly benefit from these specialised courses because it means they no longer have to travel to Europe or the United States for certified training."