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Tue 14 Oct 2008 04:00 AM

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ADNEC gets SEXI in latest effort to help save environment

Abu Dhabi National Exhibitions Centre (ADNEC) is claiming to lead the drive for increased environmental awareness in the Middle East.

Abu Dhabi National Exhibitions Centre (ADNEC) is claiming to lead the drive for increased environmental awareness in the Middle East.

The company claims to have saved the equivalent of 900 trees, 200,000 kilowatts of energy and 1.6 million litres of water since launching its Reuse, Reduce, Recycle campaign in January.

ADNEC's involvement in the strategy, which is part of the UK-based Sustainable Exhibition Industry (SEXI) project, has included the appointment of a dedicated waste coordinator and the introduction of recycling bins and cardboard-collection points around the venue.

Marketing director at ADNEC, Paul Vincent, said, "the savings are comprised of actual reclamations combined with awareness - such as encouraging people not to print e-mails. ADNEC has always tried to be savings conscious but there is more to be done.

"We have been conducting a feasibility study into solar energy. Subject to a positive result, solar panels are planned as part of the ADNEC phase two build. We are also monitoring the continuing emergence of dedicated recycling companies that are setting up in the region and we will be reviewing how their services can assist the company."

Vincent said that the initiative follows the global trend for greater awareness and corporate responsibility, particularly in the Middle East.

"An increasing number of companies in the region are genuinely interested in the environment," he said.

"The incredible attendance and worldwide interest shown in the World Future Energy Summit, staged here at ADNEC, is a clear indicator of the sincere interest that the Middle East now has for this subject. What is clear is that the UAE seems determined to become a leader in this field as with so many others," added Vincent.

The company intends to reinvest the savings into developing better waste removal and recycling processes.

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