Abu Dhabi National Hotels (ADNH) will use ATM to promote the openings of its two Dubai properties in 2008.
The company will update the trade on the Sofitel Jumeirah Beach Hotel and the Al Diar Al Barsha Hotel Apartments and will be looking to "forge new partnerships" at the show, according to Hamad Bin Khalaf Al Otaiba, assistant director general, business development and sales and marketing, ADNH.
"These [properties] are of great strategic importance to ADNH as they are the first ADNH properties based in Dubai," he said.
The Sofitel Jumeirah will offer 438 rooms and 40 sea-view suites and is "strategically placed" close to Dubai Internet City, Dubai Media City and Emirates Golf Club, making it one of the premier locations for business and leisure clients according to Al Otaiba.
"The 64 fully-equipped luxury apartments of Al Diar Al Barsha is yet another important addition, as it is located in what is now considered the heart of Dubai's business area," he added.
ADNH will also seek to promote its "diversified business interests", which include hotels, travel and tours, transportation and catering.
"By promoting all aspects of our integrated hotels, transport, tourism, catering and maintenance businesses and highlighting ADNH's unique strengths in each business sector [we will achieve our objectives].
Hospitality is our core business and within that sector we are a full-service company," concluded Al Otaiba.For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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