Software giant Adobe has recognised Abu Dhabi-based Digital Media Middle East (DMME) as its first official UAE user group, the firm said last week.
According to Adobe, the community-driven group will support members in troubleshooting and networking, and will provide a forum where members can learn more about the software firm's products.
DMME was created in 2001 to support UAE Adobe users through monthly seminars, workshops and member training.
"This dedicated user group will address issues plaguing professionals at all levels and provide key solutions through regular meetings and Adobe expert visits," said Jacob Alex, Adobe's Middle East channel manager. "To accomplish this, we were looking for a partner to address local concerns and help users share ideas, experiences and product evaluations, especially for our new technologies."
DMME members range from beginners to experienced users, and incentives include discounts and special offers on a range of Adobe products. Group co-founder Magnus Nystedt said it would help UAE Adobe users collaborate better.
"There was a need for a local and dedicated user group for Adobe users in the region, especially to tackle issues with localised Adobe applications," he said. "Going forward, we hope to expand our reach to include Adobe users in other Middle East countries."
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