Hoteliers are being encouraged to embrace new reservations technology, which its creators claim will bring the Middle East hotel industry up-to-speed with the rest of the world
Hoteliers are being encouraged to embrace new reservations technology, which its creators claim will bring the Middle East hotel industry up-to-speed with the rest of the world.
Destination Accommodation Exchange (Daex), which was designed by IT solutions supplier Mercator and developed jointly with Micros-Fidelio, gives tour operators and travel agents instant access to a hotel’s best available rate, and allows them to receive instant confirmation on bookings, by interfacing the hotel’s property management system (PMS) with the booking engine of a tour operating system.
The benefits of the system are double-ended; giving hotels instant exposure in the booking systems of all the companies using the system on one hand, and allowing tour operators and travel agents to offer better customer service to their clients on the other.
Speaking at a recent Daex forum at the Fairmont Hotel, Dubai, John Burns, the president of US-based Hospitality Technology Consulting, and one of the world’s leading authorities in electronic distribution for hotels, told delegates, including 23 local hoteliers: “Externally, the challenge [in implementing the new system] is to inform the travelling world of the opportunity here, and make the buying process simple, so it is easy to access and easy to book. Daex has an interesting opportunity and hoteliers have an interesting opportunity here too, because we are somewhat backward around the world in dealing with tour operators.”
There are currently 22 hotels putting the system to the test in the UAE.
“The challenges have come from presenting what is a quantum leap forward, and getting hotels to actually pick up the baton and run with it,” said Simon Lewis, manager eVentures Group, Emirates, which has introduced Daex in the Middle East. “It’s the first time I have worked on a project where both sides see a win-win situation.”