A bottle of water costing AED250 ($68) that made its Dubai retail debut on Monday has been met criticism by water conservation groups.
Bling H20 water was unveiled at Dubai’s Harvey Nichols last night where the crystal-encrusted bottles will be on sale for between AED180 and AED250.
The same amount of money would supply a child in Africa with water for life, reported Dubai daily 7days.
The store also has two limited edition Bling H2O bottles to sell, each one embellished with 10,000 Swarovski crystals, for AED15,000.
Ted Kuepper, executive director of Global Water, the international charity that campaigns for clean drinking water in developing nations, said the news of Bling H20 had left a bad taste in his mouth.
“As you could guess, paying exorbitant amounts for bottled water doesn’t make much sense to us at our humanitarian organisation,” says Kuepper.
“We’d rather see those folks contribute to water projects that can help people in developing countries that do not have clean water to drink at any price.
Kuepper told the paper the charity was trying to raise AED8,800 ($2,400) for a well at a rural school in Nicaragua.
Bling H20’s was created by the Hollywood writer and producer Kevin G Boyd. The water is bottled at its source in Dandridge, Tennessee.
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