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Thu 17 May 2007 10:23 AM

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Air Arabia farms out call centre

Carrier Air Arabia has had its call centre operations in Saudi Arabia outsourced to local firm Frontliners.

Carrier Air Arabia has had its call centre operations in Saudi Arabia outsourced to local firm Frontliners.

General sales agent (GSA) for Air Arabia, National Flight Service (NFS), has selected Frontliners to provide contact centre teleservices on behalf of the airline.

NFS said it expected to make substantial cost savings from the agreement, as well as see an increase in customer satisfaction levels.

"We have chosen Frontliners because we are impressed by their ability to provide a fully integrated multi-channel service by deploying market-leading technology and delivering cost-efficient solutions," said Mohamed Ramadan, GSA and travel division manager at NFS.

Hassan Alfadl, Frontliners managing partner, added: "Frontliners is committed to servicing the transport and services industries and this is a major client with significant growth potential. We aim to work closely with Air Arabia to assist them in growing their business performance in the region."

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