By Staff writer
Northern emirate will unveil new destination brand later this week as delegation heads to ITB Berlin
The northern emirate of Ajman is set to launch a new destination brand that will focus on the slogan "Sincerely Emirati" in a bid to boost tourism revenues.
The Ajman Tourism Development Department (ATDD) will officially announce the launch at ITB Berlin, the world’s leading travel trade show, later this month.
A delegation headed by Faisal Al Nuaimi, general manager of ATDD and including Ajman Saray, Fairmont Ajman, Crown Palace Hotel, Kempinski Hotel Ajman, The Ajman Palace Hotel, Ramada Hotel, Travel Centre, ITLT and Anta Travel and Tours will attend the event.
Al Nuaimi said: “Our participation this year in ITB is very significant because we are unveiling Ajman’s new destination brand abroad.
"We have unveiled the new brand and the slogan to all government and private sectors in Ajman last week but this is the first time it will be promoted overseas.”
He said the the brand’s slogan “Sincerely Emirati” embodies the true spirit of modern Emirati hospitality.
“The size of Ajman helps to create a town-living feeling which gives visitors a more charming feel as opposed to a big city. We have a good climate and environment, friendly local people, tradition in art and culture, entertainment and leisure provision. It is the genuine welcoming nature of our people that differentiate Ajman’s true sense of place,” added Al Nuaimi.
Every year the show attracts over 110,000 trade visitors and this year's edition runs from March 9-13.