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Mon 13 Jun 2005 04:00 AM

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Al Habtoor Motors gives Horizon.FCB advertising account

Al Habtoor Motors has awarded its advertising account to Horizon.FCB, and tasked it with developing a new brand identity for the company, as well as promoting its after sales service.

Al Habtoor Motors has awarded its advertising account to Horizon.FCB, and tasked it with developing a new brand identity for the company, as well as promoting its after sales service.

Al Habtoor Motors, which is the exclusive dealer for Bentley, Aston Martin, Mitsubishi and TEMSA in the UAE, wants to increase awareness about the services it offers to its customers.

“We have always had a strong after sales offering but now we feel it is time to put this service on an equal footing alongside our impressive range of automobiles,” said Ahmad Al Habtoor. “We see the partnership with Horizon.FCB as an opportunity to communicate to all our customers that purchasing a car from Al Habtoor Motors is just the start of the relationship.”

Edouard Azzam, managing director of Horizon.FCB, said: “Al Habtoor Motors are an established company with an outstanding reputation in the market place. Known for its exclusive brands, our aim is to give the company an identity outside the cars they sell. The service, experience and professionalism are already there – our job is to make sure everyone knows about it.”

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