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Wed 13 Feb 2008 05:15 PM

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Al Islami basks in 2007 success

Dubai’s Al Islami Foods has reported a 40% rise in sales revenue for 2007, compared to 2006.

Dubai's Al Islami Foods has reported a 40% rise in sales revenue for 2007, compared to 2006.

The company's CEO Saleh Abdullah Lootah attributed last year's success to its "channel wise focused strategy in the region" and "solid contributions from all business segments and extraordinary efforts of the team."

"Al Islami signals another year of excellence as it consolidates its leadership position, sets quality benchmarks for the Halal food industry and contribution to the development of the national economy."

Lootah said the strong trust of its consumers had proved the main growth trigger, coupled with the company's commitment to provide high quality, nutritious products from farm-to-fork.

Al Islami has implemented a well-planned diversification strategy as part of its five-year global expansion plan, and has set up an office in the UK to cater the European consumers who are seeking for halal food as part of its 'international plan'.

"To continue our growth and leadership, we launched Al Islami Meat Shops with the first outlet opening at Al Ain Cooperative Society. In addition, we launched our unique franchise model Al Islami Cart for the young entrepreneurs and acquired Al Farooj Fresh," said Ahmed Zahran, marketing director, Al Islami Foods.

"Investing in building Al Islami brand with strong commitment to delivering superior quality products and introducing new product-range and new food categories, is the core of Al Islami's major plan in 2008," Zahran added.

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