By Lynne Nolan
Dubai's Al Islami Foods has acquired a major share of fast-casual restaurant chain Al Farooj Fresh.
Halal giant Al Islami Foods has reiterated its expansion plans in the hospitality sector by acquiring a major share in the UAE fast-casual restaurant chain Al Farooj Fresh.
The company has embarked on its new venture to provide its produce at nine branches, and plans to expand this figure across the Middle East.
As per the terms of the acquisition agreement, Al Islami Hospitality commands the major stake in Al Farooj Fresh and has full management control.
Al Islami Foods' CEO Saleh Abdullah Lootah said its latest acquisition positioned the company as a very strong player "in the strategic core category of local hospitality market" and "capitalise on our capabilities in fresh and superior quality Halal food segment, while making a synergy of such capabilities for the benefit of consumers."
Al Farooj Fresh specialises in shawarma sandwiches and chicken meals, made with 100% fresh and real Halal chicken with high quality ingredients right from the farm.
"As a result of the acquisition, Al Farooj Fresh would be sharing expertise with Al Islami with specific know-how and expertise, thereby taking advantage of Al Islami's regional reach and R&D capability, all to provide high quality nutrient products to consumers." commented Reda Diab, general manager of Al Islami Hospitality.
Al Islami Foods has strengthened its business portfolio, which currently includes Al Islami Cart and Al Islami Meat Shops, in a bid to accelerate the company's growth in the regional market.