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Sun 19 Oct 2008 04:00 AM

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AMD reveals new tagline

AMD (Advanced Micro Devices) has launched its latest marketing campaign at GITEX Technology Week under the new tagline, "The Future Is Fusion".

AMD (Advanced Micro Devices) has launched its latest marketing campaign at GITEX Technology Week under the new tagline, "The Future Is Fusion".

The manufacturer, which specialises in computer chips, hopes to revolutionise its corporate brand with the innovative campaign, which is expected to run until the end of the year.

"This is our way of blending the needs and desires of customers with our passion for innovation," says Nigel Dessau, AMD senior vice president and chief marketing officer.

While this innovative approach has always been our practice, ‘Fusion' is the most focused articulation on how we marry innovation with collaboration to yield benefits for the marketplace.

The new campaign is part of a broader international strategy to sharpen the focus around AMD's core microprocessor and graphics technology businesses.

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