American giants go on technology drive

Ford and Microsoft join forces to bring consumers an enhanced and digital driving experience.
American giants go on technology drive
By Administrator
Mon 20 Oct 2008 04:00 AM

Middle East buyers of 2009 Fords can expect to get the factory-installed, in-car communication and entertainment system, known as ‘Sync'.

"Sync uses software that bridges the automotive and consumer electronics industries, so having it debut at GITEX Technology Week seems like a natural fit," says Waldo Galan, Ford Middle East's managing director.

"We are excited about our involvement and confident that with the visibility that this trade show enjoys around the region, it will serve as the perfect platform to highlight Ford's innovation together with Microsoft."

Run by Microsoft's Auto software, Ford's Sync is a voice-activated system that allows users to interact with their mobile phones and digital music players.

The system's functions are also accessible via the vehicle's steering wheel buttons or radio controls. 2009 model Ford, Lincoln and Mercury vehicles will feature Sync as standard. The system allows users to access mobile devices via voice commands and displays information such as names, numbers and music titles on the in-car display.

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