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Tue 27 Jul 2010 06:46 AM

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Amsterdam creative agency launches Mideast ops

DAY starts regional arm with clients including Masafi, Coca Cola and Unilever.

Amsterdam creative agency launches Mideast ops
LAUNCH CLIENT: Masafi are one of the launch clients for creative agency DAY, which has launched operations in the Middle East.

Award-winning Amsterdam creative agency DAY has launched operations in the Middle East, the company has announced.

The agency will start with an in-house creative team of seven and a roster of launch clients that include projects for Unilever, Coca-Cola and UAE food and beverage retailer Masafi.

The Middle East operation will be headed by Dennis de Rond, strategy partner across DAY’s global business.

He said: “This is an exciting milestone in the DAY story. It has always been our ambition to bring our operation into this emerging and dynamic market place.

"We have taken our time to ensure that are able to offer clients the very best in creative talent coupled with a thorough understanding of the regional market place."

DAY arrives in the Middle East on the crest of back to back award-winning years at the internationally-acclaimed Red Dot Design Awards where the agency won top honours for its creative work on retail solutions for the Van Gough Museum shop and for the Nike Store in Paris.

Founded in 2007, DAY is a multi-disciplinary, creative agency, offering brand strategy, corporate identity, packaging and branding services.

In three years, the company has expanded its operations outside of its Amsterdam base to include both New York and Dubai offices.

The latest addition to the company’s network will serve both Middle East and North Africa markets.

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