By Claire Ferris-Lay
Outlets to include world’s largest Aldo store, as well as Aeropostale and Nine West
Dubai-based Apparel Group will open three new stores in the
refurbished Deira City Centre mall, including the largest international Aldo
outlet, the retailer said Sunday.
The firm, which owns regional franchise rights to the likes
of Tommy Hilfiger and Cold Stone Creamery, said on Sunday it will open an
Aeropostale store as well as a 5,000 sq ft Aldo outlet. It will also extend an
existing Nine West outlet.
“Launch of the new stores at Deira City Centre is part of
our growth strategy and will enhance our concentration at this…. destination,”
NileshVed, chairman of the Apparel Group, said in a statement.
Fifty-five new stores, including outlets of Marks &
Spencer and toy chain Toys 'R' Us, and 30,000 sq ft of retail space will be created
at the shopping mall this year. The mall will add a new fitness facility and
redevelop the jewellery and textile courts.
Consultancy firm Jones Lang LaSalle warned in May that malls
in the region must offer more entertainment and community-led activities or
risk becoming obsolete amid a glutted retail market. “Older malls that lack
‘pull’ factors such as entertainment and F&B options will ultimately suffer
and some may be converted to non-retail uses,” analysts wrote.
“Mall-owners may need to consider repositioning and remixing
options with the aim of staying competitive by providing fresh new concepts to
their customer base.”
Dubai’s BurJuman shopping mall is also under undergoing
renovations in a bid to increase footfall at the mall. The shopping centre
plans to increase retail space by more than a fifth and add a cinema, grocery
store and expand its family entertainment area.
President of BurJuman, Majod Al Ghurair, said malls had
moved on from being seen as purely retail outlets. “Visitors not only look at
malls as places to shop but as a complete entertainment destination,” he said.
Cold Stone is so very yesterday.