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Tue 4 Jul 2017 09:17 AM

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Brandline: Apple through the ages

Over the past 41-years, Apple has gone from two men working in a garage, to a team of thousands sat in a space-aged Silicon Valley campus. From almost-bankrupt, to one of the world's most valuable companies

Brandline: Apple through the ages


On April Fools' Day, Apple Computer Company was founded in a residential garage by Steve Jobs and Stephen Wozniak, both college drop-outs.


Apple introduces the Apple II. At US$1,298, it was the first personal computer designed for the mass market with standard keyboard and colour graphics.


After losing a boardroom struggle, Steve Jobs resigns from Apple. He takes a group of loyal employees with him to start Next Computer.


Newly-installed CEO Gilbert Amelia shocks Mac users, buying Next Computer from the long-exiled Steve Jobs.


Officially brought on as an advisor following Next purchase, Jobs subtly orchestrates the removal of Amelio and becomes interim CEO.


Dubbed 'the Internet-age computer for the rest of us' the original Bondi blue iMac shows the world that Apple is a force to be reckoned with.


Nobody realizes it at the time, but the tiny $399 iPod with its 5GB hard drive capable of holding 1,000 MP3s will soon transform not only Apple but also the entire music industry.


Building on the success of the iPod, Apple opens the iTunes Music Store. At launch, it had 200,000 tracks available for 99 cents each.


Jobs introduces the first iPhone as three separate products – a widescreen iPod, a revolutionary mobile phone and breakthrough Internet communicator. He then reveals that they are one and the same.


Steve Jobs passes away just a day after Apple introduces the iPhone 4s and voice assistant Siri. Tim Cook takes over as CEO.


Apple officially moves into its new headquarters 'Apple Park' at 1 Infinite Loop, Cupertino. It houses 13,000 employees and rumoured to cost almost US$5 billion.

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