By Neil Halligan
Customers can pre-book a phone and collect in store at Mall of Emirates or Yas Mall Abu Dhabi
Apple’s new iPhone 7 device sold out "within a couple of hours" on Saturday morning a spokesperson has confirmed.
Despite lukewarm reviews from the US, demand for the new device was strong in the UAE, with customers queueing from early morning at the Dubai store in Mall of the Emirates.
Over 500 customers were at the Mall of Emirates store to buy the new device when it opened at 8am. Saudi Ahmed Al Hajri, who queued from 10pm from the previous night, was the first in the UAE to receive the new device. By mid-morning, all iPhone 7s were sold out.
A spokesperson for Apple confirmed that all those who pre-booked their device prior to the launch received it on Saturday. Sales for walk-in customers continued on into the morning, before all were sold “within a couple of hours”, the spokesperson added.
A new delivery of devices is expected to today, but will only cater for those who have pre-booked the phone for collection at the store. iPhones ordered online for delivery, however, will take up to “two to three weeks”, according to Apple’s UAE website.