By Matthew Southwell
Arab Advisors Group has added a media strategic research service to its growing portfolio of offerings as it attempts to attempts to provide industry stakeholders with insightful analysis.
Arab Advisors Group has added a media strategic research service to its growing portfolio of offerings. Designed to provide subscribers with primary research on the Middle East’s media sector, the regional analyst house believes its reports will provide industry stakeholders with insightful analysis and better enable them to plan and execute their market strategies."Arab Advisors Group has decided to leverage its extensive research experience, knowledge base, and media industry experience and know-how to provide the first service of its kind that will provide reliable, accurate, and trusted coverage of the media industry in the Arab world," says Khaldoon Tabaza, director & co-founder of Arab Advisors Group.The media research service will cover the various aspects of the media industry including television, radio, print, music, film, and online sectors of the industry. Tabaza believes that, due to the rapid changes in the region’s media sector — which include the entrance of new players, expansion of existing ones, consolidation amongst the various players, and competition between vendors and service providers — now is the ideal time to introduce the service."Furthermore, the recent global tension and conflicts have once again focused attention on the Arab word and further highlighted the tremendous power of media in shaping public opinion and perception," he adds.Co-founder & president of Arab Advisors Group, Jawad Abbassi, believes establishing the media strategic research service is a natural progression for the company. "It is all about convergence. The media, IT and telecommunications industries have been converging for the past years… [so] enhancing our coverage of the media industry by launching a dedicated service was the next logical step,” he says.